“Digital transformation has continued to drive all industries, and both, tech and non-tech roles have shifted to meet the needs of a new collaborative, remote work culture. As new ways to monetise this content emerges, demand for those who can produce captivating stories will only grow. India also has a burgeoning podcast scene and is currently the third-largest podcast-listening market, according to a report by KPMG. YouTube is the country’s most popular digital platform with an 82% penetration rate. With India expected to have over 760 million smartphone users in 2021, demand for local and relevant content is only going to grow in 2021. Top of the list are content creators, who use creative storytelling skills to produce entertaining content such as podcasts, Youtubers, bloggers and content coordinators are expected to grow.
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